Launch wave planner
Sequence category supply, seller cohorts, hub coverage, service activation, support staffing, and rollback gates before public launch.
Category Sequencing
- Start with high-trust, high-interest categories where proof, condition notes, and hub intake make the marketplace visibly better.
- Early waves prioritize trading cards, retro games, local pickup, GPUs, sneakers, signed art, and event-ready drops.
- Later waves can expand into books, home goods, garden gear, automotive accessories, and broader local inventory once support load is stable.
Seller Cohorts
- Wave planning separates trusted sellers, hub-assisted sellers, bulk import sellers, timed-drop sellers, and new sellers needing coaching.
- Each cohort needs listing quality checks, response expectations, return settings, fee visibility, and support ownership.
- Seller growth tools can move high-save items into timed drops or local pickup areas as demand appears.
Hub Coverage
- Hub waves should match category proof needs, pickup demand, staffing, intake capacity, packing supplies, and event calendars.
- Local service pages can show accepted categories, hours, pickup windows, intake cutoffs, fees, and handoff rules.
- Operators need capacity thresholds before assigning more high-value inventory to a location.
Service Activation Gates
- Launch waves depend on checkout execution, seller payout setup, identity review, notification delivery, media evidence, and carrier handoff status.
- Each wave should show whether buying, bidding, offers, pickup, shipment, reports, returns, and seller statements are approved.
- Owner sign-off should be visible before domain launch or wider category release.
Support Staffing
- Support staffing should scale by open cases, evidence gaps, seller response delay, hub issue volume, refund exposure, and category risk.
- Launch wave planning keeps response targets, escalation paths, and case ownership near the rollout schedule.
- Training should include missing item, condition issue, damaged shipment, pickup problem, seller delay, and appeal playbooks.
Rollback Gates
- Each wave needs clear pause rules for support overload, item-check failure rate, seller delay, carrier problems, refund exposure, or policy gaps.
- Rollback can pause new listings, hide a category, limit seller intake, close a hub counter, or return domains to placeholder posture.
- The operator console should preserve route coverage, policy status, and package evidence for every launch decision.
Network Rollout
Market scoring, hub tiers, seller cohorts, staffing, events, service gates, and rollback.
Setup Center
Brand, domains, category catalog, seller programs, fees, policies, roles, and hubs.
Service Activation
Checkout, seller payouts, identity, notifications, media evidence, carriers, and support.
Launch Decision
Approval scope, deferred items, blockers, rollback controls, and evidence checklist.
Hub Network
Service areas, capacity, pickup routing, accepted items, and local events.
Seller Growth
Placement, saved-search demand, quality fixes, timed-drop candidates, and fair visibility.
Resolution Center
Missing item, condition issue, seller response, hub proof, outcomes, and appeals.
Mobile Quality
Navigation, keyboard flow, screen-reader labels, touch targets, contrast, and motion.
Current demo state
Rollout gates are inspectable.
The demo shows category sequencing, seller cohorts, hub coverage, service gates, support staffing, route coverage, and rollback rules using guided launch data.
Future platform state
Live rollout needs owners.
Launch needs service approvals, staffing commitments, support training, category acceptance rules, hub capacity ownership, communication plans, and rollback authority.